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A concept design is like a puzzle.

We are talking about a composition that makes sense just when all its composing elements are carefully grouped as a whole. Each piece has its own place and role in the big picture of our design. That’s why I would name the base elements –pieces, details; and the whole image –the big picture. The balance of the design can’t stand on it’s own when the base elements are separated, as each element plays an important part in composing the big picture, ultimately designed to be aesthetically pleasing and functional to the viewer.

The relationship between the details and the final concept encompasses a careful arrangement of the elements in such a way that the final image is both aesthetic and practical. During the creative process, the most important elements are credited with the most attention, and are placed to have the most impact and draw the most attention from the visitor, some of them are imposed and others are somehow neglected.

The colour, the letter and the image are elements which if they are correctly combined by using correct quantities can generate a perfect composition. A good designer has both the details and the big picture in mind all the time as he tries to find the best solution to perfectly integrate the details into the big picture.

From the initial concept to its completion, meaning its implementation in technology – there are few more elements which influence the design.

The client is an element that can impose some changes, usually these changes are in the small-details of the design but they can still affect the big picture. A recipe to success is a complex and visually balanced design in which the details are mixed together in order to create the big picture.

For this reason any intervention in the design concept should be made keeping in mind the big picture, taking care not to break the balance that has been in the designer’s mind. To avoid headaches try to show, as clear as possible, the goals and the interests of your client, because the success of the big picture depends on them.

Remember, every piece has its own place in the big picture.

Make wise changes, keep the balance.

eFusion is a user friendly all in one website development platform that offers a number of  easy to use modules, eCommerce, email marketing, hosting, webmail system, built-in analytics and integrated CRM. Setting up a website within the eFusion platform is quick and simple to do. Aside from starting a website form scratch, you have the ability to choose from several pre-designed template layouts for almost any type of website. eFusion also offers the ability to import a current website, outside of the platform, into the system for easier management, and added functionality.

Some of the basic modules included in eFusion are the Ad Rotator, Bookings, FAQ Manager, Literature Module, Photo Gallery, Site Search, Site Map, Web Forms, and Announcements, which functions as a news manager. For more advanced users they also offer a Web Apps module that allows for you to create your own custom applications, which are integrated directly into the system. Aside from these basic modules there is also the added bonus of fully a integrated Blog, Dynamic Menus, and Forums. All of these modules are fully customizable.

Also included within the system is an eCommerce section. With this shopping cart you can several product catalogs, and products with ease. Payment gateways for your shopping cart are included in the eCommerce section, as well as shipping options, gift vouchers for your online store, and the system support multiple currencies. All of your online sales will be tracked with eFusion’s built-in reporting system.

The Email Marketing part of eFusion, used in conjunction with the Web Forms, lets you capture visitor emails, and add them into various email lists for future use in your email marketing campaigns. Much like setting up a website there are several pre-defined email templates you can use to make your monthly newsletters stand out. Or you can upload your own email templates to the system, and use those instead.

On top of all of these great features eFusion has a fully integrated CRM,  so you can easily manage your customer database categorizing your database any way you want, and their built-in analytics make keeping track of all the traffic coming to your website simple as can be.

Stay tuned for future installments of this blog where I will begin to further break down all of the various elements of the eFusion platform, and offer in-depth explanations of all the modules, and the best practices for their use.



In our industry the strongest design is that which best conveys the company image to your audience. This means that the main element behind any well crafted design is clearly knowing the identity of whom the design is suited for.

Here are the basic principles of a well branded company who’s message is simultaneously sung internally, to the advertising which represents it, and finally the clients or prospects which it is intended for.

Who You Are = Who You Say You Are = Who People Say You Are

It is a simple mechanic but one that most businesses fail to pay attention to.

A stronger message about who you are, echoed throughout everything you do, ultimately leads to an honest, long lasting relationship with your prospect. This not only allows for great word of mouth marketing (look for this in an upcoming blog) but it establishes a connection with your client which will surely keep them around for a long time to come.

As long as you keep singing the same tune!