Over the life-span of your website, there is a very real possibility that you will generate great deals of content, be it through a blog, or through articles and press releases which you’ve had written.
So, what happens to the content after a couple of years, and you are no longer getting any benefit from it, or through a lack of SEO, it never provided any quantifiable benefit for your website and company to begin with? Well, that content hasn’t gone anywhere. It may have even been archived on your website. Why let it sit there doing nothing for you?
Its time to repurpose that content and give it a fresh new look and feel. Go through your blog archives and find posts that have new relevance in the changing online world. Update it and ensure the content is fresh. Remove old chunks of information which are no longer applicable and then add some new flavor. 10 minutes later, you have yourself a repurposed peice of content!
Now then, what do you do with it? Simple.
1. Determine the new title for the post, and create title tag, and meta tags accodinginly.
2. Create good internal links with strong keyword based anchor text within the blog post.
3. Re-post your new, re-purposed content item and be sure to add your title tag and meta tags so the search engines will index it better.
4. Ensure you blog platform allows people the ability to share the post with their social networks.
5. Push it out to the social networks (Twitter, Facebook, LinkedIn, etc.) and let the people know it’s there. Give them some time to digest it, and hopefully, if your content is valuable enough, people will share it with friends on their social networks as well!
The same approach can be taken with articles that have been gathering dust for years. Repurpose them as blog posts or new articles. If the article is long enough, you may even be able to get a few new blog posts out of it.
But wait! Don’t stop there! Remember all of that info marketing material the company has printed over the years? Break ‘em back out again and put them to work for your business in a more productive fashion. It’s time to get them online! Take 20 minutes and type them up so you can turn them into articles or blog posts for your business. Make sure you update them with current information if needed, the get them onto your website.
And I bet you thought all of that old print material was only good for starting fires?
Again, follow the same principles here. Focus on those basic SEO elements like title tags, meta tags, good internal link practices, and you’ll be surprised just what that old content of your can pull off!
