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Baltej GillGoogle Panda Update – From Farmer to Panda

Posted by Baltej Gill On May - 3 - 2011ADD COMMENTS

OK … so maybe Google Panda sounds nicer than what was previously known as the Google Farmer update. Either way – it was a change in Google’s algorithm that caused a lot of sites to lose traffic and people to panic. But then again – what is new with any change Google makes to their algorithm right? So let’s find out exactly what this Google Panda Update is all about …. Plagiarism was a grave issue that plagued many-a websites whose content was illegally and stealthily... (more...)

Ryan DinelleRepurposing Old Content for SEO

Posted by Ryan Dinelle On April - 29 - 2011ADD COMMENTS

Over the life-span of your website, there is a very real possibility that you will generate great deals of content, be it through a blog, or through articles and press releases which you’ve had written. So, what happens to the content after a couple of years, and you are no longer getting any benefit from it, or through a lack of SEO, it never provided any quantifiable benefit for your website and company to begin with? Well, that content hasn’t gone anywhere. It may have even been archived... (more...)

Ryan DinelleWhy Online PR Campaigns Need SEO and Social Media

Posted by Ryan Dinelle On April - 28 - 2011ADD COMMENTS

Have you ever invested thousands of dollars in a PR campaign that ultimately failed? If so, you likely wondered where it all went wrong. To understand exactly what happened, you need to first undertsand the importance of SEO and social media when it comes to PR. PR, on it’s own, is almost guaranteed to fail. If you aren’t leveraging the web (and you should be) to spread your message, than you are missing out. In Mitch Joel’s book, Six Pixels of Separation, he talks about everyone... (more...)

Mobile Marketing For Business: In this video I discuss how businesses can leverage mobile marketing with the use of SMS and MMS messaging. I demonstrate our mobile marketing platform and show how easy it is to start your own mobile marketing campaign. [youtube][/youtube] Although Mobile Marketing has been around for years – it is only now that businesses are going to really start to learn the power of mobile. Especially with smartphones such as the... (more...)

In this episode, I explain how you can fix your Facebook Privacy Settings so you can separate your business and personal account on Facebook. [youtube][/youtube] How To Set Up Your Facebook Privacy for Business Use: 1. First create a list a) Click on Account — and then Edit Friends b) Click on ‘Create New List’ c) Add users to the list you created 2. Now set their permissions a) Click on Account — and then Privacy Settings b) Click... (more...)

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Ryan DinelleSocial Media Optimization The Easy Way: Part 2

Posted by Ryan Dinelle On May - 27 - 2010ADD COMMENTS

Building your fan base in Facebook can be done quite easily and in a number of different ways. The easiest is done by adding a social “badge” to your website. A social badge can look like this,  but there are numerous variations: This badge will link back into your Facebook Business Page, giving visitors to your website the opportunity to become a fan of your Facebook Page. If you’d like to increase the number of followers, or people visiting your Facebook Page, try adding something valuable... (more...)

Ryan DinelleSocial Media Optimization The Easy Way: Part 1

Posted by Ryan Dinelle On May - 27 - 2010ADD COMMENTS

If you don’t know what social media is, you’ve obviously been living in a cave for the past few years. We won’t hold that against you though. But, I digress! Social Media Optimization; what is it? How do you do it? Is it difficult? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It is created to be shared with a community or network of individuals, and social media optimization is the process... (more...)

Ryan DinelleInto the Blogosphere: Elements of a Blog

Posted by Ryan Dinelle On March - 5 - 2010ADD COMMENTS

The typical blog consists of 6 parts, or elements: Posts: A blog post in written by the blog author. In some cases, a blog will have multiple authors or contributors. A post will typically consist of text and images, but can also include embedded video and links to other posts or pages. Depending on how the blog is set up, it can show either the full post, or an excerpt of the post which tends to consist of a few sentences designed to capture the reader’s attention and get them to click for the... (more...)

Ryan DinelleInto the Blogosphere: Breaking it Down

Posted by Ryan Dinelle On March - 4 - 2010ADD COMMENTS

The actual process of blogging is simple, right? Sit down in front of your computer with a cup of coffee and start typing, right? Wrong. This is actually the very last step in the process of blogging. First, you need to know your audience. What type of people do you want reading your blog? What type of blog is it? Is it a personal blog where you are simply blogging about your day, your thoughts and feelings? Or, is it an industry related blog, where you will be blogging about new developments in... (more...)

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